INTERNATIONAL MUSIC BUSINESS RESEARCH ASSOCIATION

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INTERNATIONAL JOURNAL OF MUSIC BUSINESS RESEARCH

Volume 6, no 1, April 2017

A methodology for cultural music business research

 

Lorenz Grünewald-Schukalla

 

In the light of the constant, media driven transformations of the music business and culture, the contexts and practices, where and through which music is produced, circulated and used, change constantly. To detect and analyse these new forms and processes related to the music business and to research their meaning for the people involved with them, this article proposes a methodology for cultural music business research. It suggests practice theory as a fruitful starting point to research a transformed music culture as modern practices run across increasingly blurred lines between music producers, businesses, media, brands and prosumers or fans. It then provides insights into the methodology of multi-sited ethnography that fits this kind of cultural music business research and finally proposes a set of methods and tools for interpretation of the data produced through this methodology.

 

The impact of digitalisation on the recorded music consumption. An Estonian case study

 

Juko-Mart Kõlar

 

Digitalisation has radically changed how recorded music is produced, distributed and consumed. While physical sales have been declining globally, music subscription continues to be a key driver for digital growth, even though the viability of the "freemium" business model has not yet been proven to be sustainable. A survey questionnaire with 1,544 respondents was carried out to study the changed recorded music consumption patterns in Estonia. The analysis revealed disparities in recorded music consumption among different age and gender groups. It follows that different communication messages are needed to reach these distinct consumer groups in order to monetise their recorded music consumption more effectively.

 

Call for papers: Vienna Music Business Research Days, Sept 12 to Sept 14, 2017.

VIENNA MUSIC BUSINESS RESEARCH DAYS 2016

Vienna Music Business Research Days is an annual academic conference, run in conjunction with the Vienna Waves Festival. The conference brings scholars from many disciplines together with music business professionals in Vienna each year. The conference provides a platform for the presentation of the latest music business research, and a forum for debate and the exchange of ideas.

 

The field of music business studies is multidisciplinary; scholars who research the economics of the arts, musical creativity, the sociology of music, the law, culture and technology come together for this event in order to enhance our understanding  of the creation, dissemination, and reception/consumption of music.

 

The 2016 conference theme was “Self-Management in the Digital Music Business”. The conference took place on September 28 and 29 at the University of Music and Performing Arts Vienna in cooperation with Waves Vienna Music Festival & Conference.

 

 

The full program from the conference, as well as papers presented, audio recordings and a full conference archive is available via the following link:

 

 

7th Vienna Music Business Research Days Retrospective

Call for papers: Young Scholars' Workshop , Sept 12, 2017

YOUNG SCHOLARS WORKSHOP

2016

The Young Scholars’ Workshop is an annual event that runs in conjunction with Vienna Music Business Research Days Conference. It provides international post-graduate students with an opportunity to present their research and to gain feedback from senior academics from around the world. The event is organised by Hanover University of Music, Drama and Media and the Institute for Cultural Management and Cultural Studies (IKM) at the University of Music and Performing Arts Vienna.

 

The program for this year's event can be downloaded via the following link:

 

YOUNG SCHOLARS' WORKSHOP 2016 PROGRAM

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