A methodology for cultural music business research
In the light of the constant, media driven transformations of the music business and culture, the contexts and practices, where and through which music is produced, circulated and used, change constantly. To detect and analyse these new forms and processes related to the music business and to research their meaning for the people involved with them, this article proposes a methodology for cultural music business research. It suggests practice theory as a fruitful starting point to research a transformed music culture as modern practices run across increasingly blurred lines between music producers, businesses, media, brands and prosumers or fans. It then provides insights into the methodology of multi-sited ethnography that fits this kind of cultural music business research and finally proposes a set of methods and tools for interpretation of the data produced through this methodology.
The impact of digitalisation on the recorded music consumption. An Estonian case study
Digitalisation has radically changed how recorded music is produced, distributed and consumed. While physical sales have been declining globally, music subscription continues to be a key driver for digital growth, even though the viability of the "freemium" business model has not yet been proven to be sustainable. A survey questionnaire with 1,544 respondents was carried out to study the changed recorded music consumption patterns in Estonia. The analysis revealed disparities in recorded music consumption among different age and gender groups. It follows that different communication messages are needed to reach these distinct consumer groups in order to monetise their recorded music consumption more effectively.
Song product characteristics and music commercial performance
Arilova A. Randrianasolo & Jeremiah Sala
The purpose of this paper is to investigate how the time-related factor known as tempo, the pitch-related factor known as song key, and the texture-related factor reflected by genre influence a song's commercial performance. The authors utilise Poisson and ordinal regression analyses across two samples to test the influences of tempo, song key, and genre on commercial performance. Sample 1 is composed of the #1 songs from 1958 until 2015, and sample 2 is composed of the top 100 songs of 2012 and 2013 in the United States. Results of the regression analyses indicate that song key and genre influence different aspects of performance. The findings of this research provide implications to music managers faced with the decision to select a song to promote for an artist or album. Specifically, this research indicates that managers seeking to select singles to promote for an artist or album should consider song product characteristics that may influence commercial success.
The New Music Industries: Disruption and Discovery by Diane Hughes, Mark Evans, Guy Morrow and Sarah Keith
Book review by Daniel Nordgård
Vienna Music Business Research Days is an annual academic conference, run in conjunction with the Vienna Waves Festival. The conference brings scholars from many disciplines together with music business professionals in Vienna each year. The conference provides a platform for the presentation of the latest music business research, and a forum for debate and the exchange of ideas.
The field of music business studies is multidisciplinary; scholars who research the economics of the arts, musical creativity, the sociology of music, the law, culture and technology come together for this event in order to enhance our understanding of the creation, dissemination, and reception/consumption of music.
The 2017 conference theme was “Unchaining the Digital Music Business?” The conference was held at the University of Music and Performing Arts Vienna from September 12-14, 2017. Over the past few years new gate keeping processes in the digital music business have emerged and international music business experts, therefore, are highlighting the role of new and old gatekeepers as well as the impact of innovative technologies such as block chains on structures and processes in the music business.
The full program from the conference, as well as papers presented, audio recordings and a full conference archive is available via the following link:
The Young Scholars’ Workshop is an annual event that runs in conjunction with Vienna Music Business Research Days Conference. It provides international post-graduate students with an opportunity to present their research and to gain feedback from senior academics from around the world. The event is organised by Hanover University of Music, Drama and Media and the Institute for Cultural Management and Cultural Studies (IKM) at the University of Music and Performing Arts Vienna.
The program for this year's event can be downloaded via the following link:
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