LATEST PHOTOS & BLOG
LATEST YOUNG SCHOLARS' WORKSHOP
Aesthetic preferences and aesthetic 'agnosticism' among managers in music organisations: is liking projects important?
How do managers within large music organisations deal with their own aesthetic preferences when developing and marketing new work? In this qualitative, international study, data were collected through 24 interviews with senior managers. The study found strong differences of opinion, ranging from managers being strongly invested in their own aesthetic preferences, to bringing an 'agnostic' attitude that their personal preferences should be ignored in deference to those of the target audience.
Why narratives are better than chronicles of achievement in musicians' biographies
Drawing on Frith's theory that music appreciation involves identification with broader cultural narratives and Bruner's theory that identities are narratively constructed, a hypothesis is developed to argue that band bios containing narrative features are superior to those that merely chronicle bands' achievements. Such bios can facilitate perceptions of authenticity and thereby improve listeners' aesthetic experience of the music and increase the likelihood of them becoming fans.
The psychology of streaming: exploring music listeners' motivations to favour access over ownership
Digital streaming represents the most radical development in the way we experience music since the invention of automatic playback technologies two centuries ago. From zero ownership and on-demand access to a virtually limitless library of music via a disconnected financial transaction, streaming services challenge previous conceptions of how music is defined, experienced and consumed. This paper explores streaming from a psychological perspective, and highlights a range of factors that motivate users to favour access over ownership. From removal of responsibili-ties of ownership to enhanced discovery, nostalgia-fulfilment to augmented emotional engagement, adoption of access-based consumption is shown to be both driven by, and have multiple positive effects on listeners' psychological functioning. The paper concludes by examining some implications of the issues discussed for each of the three pillars of the streaming industry — listeners, content-creators and service providers — for enhancing the musical experience, growing revenues, and maximising overall potential for engagement with and through music.
Vienna Music Business Research Days is an annual academic conference, run in conjunction with the Vienna Waves Festival. The conference brings scholars from many disciplines together with music business professionals in Vienna each year. The conference provides a platform for the presentation of the latest music business research, and a forum for debate and the exchange of ideas.
The field of music business studies is multidisciplinary; scholars who research the economics of the arts, musical creativity, the sociology of music, the law, culture and technology come together for this event in order to enhance our understanding of the creation, dissemination, and reception/consumption of music.
The 2016 conference theme was “Self-Management in the Digital Music Business”. The conference took place on September 28 and 29 at the University of Music and Performing Arts Vienna in cooperation with Waves Vienna Music Festival & Conference.
The full program from the conference, as well as papers presented, audio recordings and a full conference archive is available via the following link:
The Young Scholars’ Workshop is an annual event that runs in conjunction with Vienna Music Business Research Days Conference. It provides international post-graduate students with an opportunity to present their research and to gain feedback from senior academics from around the world. The event is organised by Hanover University of Music, Drama and Media and the Institute for Cultural Management and Cultural Studies (IKM) at the University of Music and Performing Arts Vienna.
The program for this year's event can be downloaded via the following link:
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